34 Sydney Road Coburg

The proud history of this florist shop may be traced back to the early 1920s, where Joseph Georgelin established Georgelins Florist after the first World War. His son Desmond followed in his footsteps, transforming Georgelin’s into a household name in the Coburg area over many decades. Helen started her career with Georgelins in 1984 as Desmond’s last apprentice, before his retirement.

Helen Bye Story

After 15 years of managing the store, Helen departed Georgelins to become a freelance designer, specialising in weddings and events. She has been a regular entrant in the Melbourne International Flower & Garden Show and category winner on several occasions.

Helen returned to Georgelins in 2019, where the shop was renamed to Helen Bye Flowers. The products and services now offered in the store represent the best of almost a century of dedicated service to its valued clients.


Helen is deeply passionate about preserving florist industry values, by maintaining the highest standards in flower freshness and customer service. Core values of the business are:

  • Real florists complete your order at our premises – work is never outsourced
  • Quality is guaranteed and never compromised – only the freshest stock is used
  • We are reliable – our reputation is built on satisfied and returning customers
  • Issues are addressed immediately – nothing is left to chance